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It’s BOGO THIS WAY in Brazil.
BOGO as in Buy One Get One.
Riachuelo’s CEO, Flávio Rocha, confirmed today that the company, as the “master sponsor of Lady Gaga’s tour in Brazil, will be giving ONE FREE TICKET for every ticket you buy”.
His full tweet - through Twitpic was:
“We just made a deal with “Time for Fun” (the Brazilian version of “TicketMaster”) as the master sponsors of Lady Gaga’s first Brazilian tour. You buy one ticket and Riachuelo will give you a free one for your partner”.
So that’s it, folks. It’s official.
The sponsors of Lady Gaga’s first tour in Brazil are giving one free ticket for every ticket you buy. But they are doing this not because they are good people, not because they just feel like giving away 50% of the revenue they would get with those tickets. They are doing that because no one is buying Lady Gaga’s tickets.
Can you imagine? Half of the stadium will be filled with people that got free tickets.
The Morumbi Stadium holds an average of 65,552 people per show.
At least, that was Madonna’s average attendance at that same stadium in December 2008 with the Sticky and Sweet Tour: three nights at the Morumbi stadium, total of 196,656 people in the audience. Average: 65,552 people per show.
So let’s supposed Lady Gaga gets the same number of people in the stadium (or even a little bit more, after all, that is the average attendance). If for every ticket bought, one is given out for free, of the average 65,552 people in the audience, only 32,776 people bought her tickets.
Only 32,776 ticket buyers. Why not just play in a sports arena? A sports hall?
Why go through the humiliation of having to give 50% of the tickets for free through the primary seller?
Oh, I know why!
Because even though this is an official deal reported by the sponsor’s company CEO, no one in the media will report the fact that Lady Gaga’s tour is a major flop in Brazil. So, at the end, it does not hurt Lady Gaga.
Do you think Billboard will report the real numbers?
Of course not.
As the BUY ONE GET ONE FREE TICKET is an official deal with the Brazilian primary seller (Time For Fun), they will report the show as “sold out”, even though half of the crowd did not buy their tickets.
Make sure you mention the content of this post and the link to Riachuelo’s CEO’s tweet on the comments section of any Lady Gaga or Madonna related article on the internet: mainly the Daily Mail, Huffington Post, Examiner, Perez Hilton, Boy Culture, Oh No They Didnt and wherever you think necessary.