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Madonna Vs. Lady Gaga - Porto Alegre, Brazil
Madonna’s MDNA Tour has been unequivocally more successful than Lady Gaga’s Born This Way Ball in Europe, Latin America and more recently, in Russia (as you could see here earlier today).
But tonight Madonna is playing her last Brazilian concert in Porto Alegre. And even though her show hasn’t even started yet, we can clearly see how packed the stadium is.
But before, let’s have a quick reminder of how Lady Gaga concert went down in Porto Alegre:
Following her disastruous concerts in Rio de Janeiro and Sao Paulo, Lady Gaga played at a parking lot in Porto Alegre.
Yes, you read that right.
The Born This Way Ball was performed at the parking lot of FIERGS. That open space has held concerts for other people, including the Eric Clapton, for nearly 30,000 people. Not Lady Gaga, who only sold 16,000 tickets there.
You can even see the parking spaces in these pictures (which are pretty funny):
Madonna’s concert hasn’t even started yet, but you can see the entire stadium completely PACKED during soundcheck.
Here’s a picture published by Monte Pittman during soundcheck, this afternoon, in Porto Alegre at the Monumental Olympic Stadium:
So while Lady Gaga couldn’t attract more than 16,000 people for her concert in Porto Alegre, Madonna had nearly 40,000 people during soundcheck in the same town.
This entry will eventually be updated with more pictures of Madonna’s concert in Porto Alegre.
Update 1:
Update 2:
Sold out crowd for Madonna in Porto Alegre:
43,000 people at the MDNA Tour Vs. 16,000 people at the Born This Way Parking Lot Ball
From Globo’s G1:
For the record…
Madonna remains music’s biggest touring solo act.
After performing to nearly 70,000 people in Rio (at the same venue Lady Gaga played to only 28,000), Madonna performed to 58,000 people last night in São Paulo.
Yup! She did it again. Madonna sold out the Morumbi Stadium last night. And she is performing her second São Paulo right now.
The Brazilian press, again, did not fail to mention her success.
Midia News not only reports the 58,000 people in the audience, by they also made sure everybody knew Madonna’s show in São Paulo also surpassed Lady Gaga’s:
Estadão also mentions Madonna’s sold out crowd in São Paulo, making sure to say Madonna is the one who rules the Pop Kingdom:
In the meantime, as reported by the Examiner, Lady Gaga’s disastrous ticket sales in Latin America have not reported been to Billboard Boxscore.
I am starting to believe that Lady Gaga’s team will not report her Latin American dates at all, and pretend they never existed. They will probably report only the good dates and at the end, say the tour was sold out. They have done the same before:
Remember when Gaga’s second official single ”Beautiful Dirty Rich” received a video, was promoted on radio stations and sold as a single?
It flopped miserably!
But today, the Haus of Gaga Garbage and little monsters say it was a “promotional” single.
Funny… if having a video, being played on the radio, and being sold separately as a single is a “promotional single”, then what is an “official single” after all? Madonna’s Materpiece? Which is now the #1 song in Russia without any promotion, without a video and without being sold separately?
Reinforcing what I said on a previous post:
Lady Gaga’s tour is a success only in places where there is no competition. But if Madonna comes around, Lady Gaga’s numbers go down. Madonna’s MDNA Tour effortlessly slayed Lady Gaga’s Born This Way Ball, both commercially and critically in every nation they both visited.
Those Mexican press clippings are just few examples of Madonna slaying Lady Gaga in 2012.
Lady Gaga not only failed to sell out her only show in Mexico this year, but she also failed to cause a media storm. Whereas Madonna, besides having more people in each of both her concerts she played in Mexico this year, was once again, the Queen of the media as well - with the Mexican press hailing her as the one and only “Queen”.
From “Impressive”, to “she left the audience breathless”, the Mexican press was all about Madonna.
Same happened in Colombia, where Madonna’s concerts were dubbed “historic”, “unprecedented” (click here to view the post).
This morning, the Brazilian press was also all over the magical concert Madonna put on last night in Rio.
The best thing about it?
Madonna played to nearly 70,000 people at Parque dos Atletas, same venue that a few weeks ago, Lady Gaga played to nearly 30,000 people.
Let’s not forget that Gaga depended on several deals, including “buy one, get one free”, and at the door, “buy one, get TWO free tickets” and using Madonna’s MDNA Tour stage structure.
So, there you have it, little monsters, Madonna just played to nearly 40,000 more people than Lady Gaga did - that’s more than wice as many people Lady Gaga had at the same venue!
No wonder why Gaga’s team is holding back the numbers of her Latin American tour. The same happened in Mexico and Colombia.
Even Globo (one one the biggest TV networks in the world) reported on its News Channel the nearly 70,000 people Madonna had in her audience (click here and here for the videos).
Click on the following images to go the the news source:
Even the international press is reporting the discrepancy.
@MaddysUniverse sent me this link to the Corrieri from Italy which is also reporting how Madonna had nearly 70,000 people in her show at the same venue Lady Gaga only had about 28,000:
Nicki Minaj is absolutely right:
There’s only one Queen, and that’s:
Lady Gaga failed to fill even half the stadium in Lima
Singer Lady Gaga attracted only 17,000 fans during her concert last Friday at a stadium in Lima, which had a capacity of 52,000 people, according to figures released by the Peruvian Association of Authors and Composers (APDAYC).
17,000 people in the audience in a stadium for 52,000.
Note that these are numbers given by the APDAYC - Asociacion Peruana de Autores y Compositores (Peruvian Association of Authors and Composers), and it has been reported by the Peruvian press:
Remember when Lady Gaga said she was playing for 50,000 people there?
What is really sad and pathetic is that her little monsters morons always take her word over official numbers given by companies who are responsible to measure those things, such as the Peruvian Association of Authors and Composers - which are not related to Lady Gaga or any artist in particular.
I wonder if this little moron knows that 100,000 people in Gaga’s world is NOT 100,000 people in the real world.
Gaga might have said she sold 100,000 tickets in South Africa when she was butt-hurt by Die Antwoord, but as far as we are concerned, the equation is:
Not to mention that she is playing TWO dates in South Africa. So what she alleges is 100,000 tickets sold will actually be around 34,000 people in her concerts there. You will see I am right (again) very soon. Try again little moron Rebecca.
The Queen of Flop Vs. The Queen of Pop
While Madonna has already disclosed her numbers from her most recent shows - Lady Gaga is still covering up the failure her Latin American tour is.
Why hasn’t Lady Gaga’s team disclosed the attendance and revenue of her shows in Mexico, for example? It happened way before Madonna’s Atlanta show (which I attended). Atlanta’s numbers are already out.
In fact, the only Madonna shows that have not been disclosed yet are the last two shows in Miami, which happened less than a week ago.
I assume Lady Gaga’s manager is trying to figure out a way to inflate the number of attendance, without having to pay more taxes. But hey! Thousands of FREE tickets will not increase their taxes.
But that’s the problem, right? They do not want to admit that half the people in the audience (or more than that) were there for free. This double-edged sword is sort of embarrassing.
Last night, Lady Gaga performed in Lima, Peru. And boy, that was another embarrassing show!
El Comercio even tried to be nice, making complements to the show, but those bought positive comments could not cover up the fact that the show in Lima, Peru, was a commercial failure. Numbers cannot be ignored, and thankfully, they did not ignore them:
El Comercio mentioned how “Lady Gaga did not meet expectations”. They also reported that “Lady Gaga played for no more than 20,000 people at a stadium with capacity to 52,000”.
Ouch!
Promoters expected at least 40,000 for her show in Peru. But how many people showed up? According to the press: between 15,000 to 20,000 tops - that’s (less than) half of what was expected.
Not to mention that Gaga’s Lima tickets ended up being sold 80% off.
80% off!
El Comercio also mentioned the hashtag #IdeasParaQueLadyGagaLleneElEstadio, which became a Twitter trend last night.
That hashtag means #IdeasToFillTheStadiumForLadyGaga, mocking the fact that more than half the stadium was empty.
Here’s a video filmed at 10.30 pm - right before the concert started:
Definitely, Lady Gaga is a major flop in Latin America.
Here are some pictures of Lady Gaga’s concert in Lima. Note that, even though the show had not started yet, all those pictures were taken minutes before it started (she was almost an hour late):
But this is what Lady Garbage tweeted about her concert in Peru:
I think we should start a new twitter trend:
Lady Gaga is the new Queen of Pop that never was.
The Parking Lot Ball
As we have reported many times, Lady Gaga’s last concert in Brazil, in Porto Alegre, will be held at a PARKING LOT.
That’s right, at a PARKING LOT!
Unlike Madonna, who will be playing at the Monumental Olympic Stadium in Porto Alegre in a few weeks, the venue for Lady Gaga’s show in the city is in the parking lot of FIERGS.
Here’s a picture of her stage in Porto Alegre - you can even see the demarcation of parking spaces on the ground:
Curiosity:
Live Nation did not use Madonna’s MDNA Tour stage structure for Lady Gaga’s show in Porto Alegre because it is, allegedly, on its way to Argentina.
However, Lady Gaga is still riding Madonna’s coattails:
The stage set up for Lady Gaga in Porto Alegre was Madonna’s Sticky and Sweet Tour structure.
Here’s a picture of Madonna’s Sticky & Sweet Tour stage being built in Tel Aviv in 2008:
Thanks Renan Souza for the contribution.
Just in:
Picture of Lady Gaga’s crowd at the parking lot of FIERGS a few minutes ago (the show will start at any moment):
Record Low
“Lady Gaga’s concert ticket sales record low in Peru and South America”
says the Peruvian newspaper El Comercio. They add:
“The American singer’s concert has failed to sell more than 15,000 tickets in our country. Similar situation in Brazil and Colombia.”
Another news outlet, Peru 21, says
“Although it was set to be the concert of the year, the pop diva has sold only a quarter of the tickets for her show in Lima on November 23rd.”
And don’t forget, in Peru, her tickets have been distributed in different deals for a long time. Remember the Buy Three Tickets, Get One Free deal I talked about weeks ago? It’s on here.
In Brazil, Gaga’s team reported 50,000 people at the Morumbi Stadium in Sao Paulo.
That means I was right about the claims I made last week that only half the tickets for her concert in the biggest city in South America had been sold.
As it’s also been reported by Rolling Stone magazine: “In São Paulo, where the demand was higher, Gaga hasn’t sold more than half the total Morumbi Stadium’s capacity for a show this Sunday, November 11.“
Now her team reports 50,000 people in the stadium.
The Morumbi Stadium holds concerts for up to 60,000 people.
Don’t forget: Sao Paulo was the first city to have the BUY ONE TICKET, GET ONE FREE deal officially announced by the show’s sponsor, Riachuelo:
So do the math:
25,000 tickets sold + 25,000 tickets for free = 50,000 people in the audience.
Let’s not forget the countless deals on Groupon, ClickOn and Peixe Urbano. So of the 25,000 people who bought her tickets, not all of them paid full price:
It is quite funny how little monsters are reporting 50k people in her audience in Sao Paulo as a success, when in fact, it shows that not even when Gaga offered a free ticket for every ticket bought, she managed to sell out the stadium.
Forget about your feelings towards Gaga and analyze the numbers coldly and logically: I assure you there will be only one word in mind: “flop”.
Flop This Way Ball: Chilean Edition - Part II
It’s even easier to see Lady Garbage in Chile.
Besides the T4F Facebook Page deal (check it out it here), there’s another BUY ONE TICKET, GET ONE FREE promo:
She should just rename the Latin American leg of her tour:
THE BUY ONE GET ONE FREE BALL
Thanks madgefan for the contribution.
Rolling Stone Magazine: Flop This Way Ball
Who knew the Brazilian press was so cool? They are not hiding the fact that Lady Gaga’s tour is failing miserably in Latin America.
Even Rolling Stone Brazil is talking about it. Read the article here. But if you don’t read Portuguese, do not worry. Here’s what every single paragraph in the article says:
Headline:
Lady Gaga in Brazil: Slow ticket sales become an Internet joke.
Three days before her tour in Brazil, her tickets won’t sell, almost half of them still available.
“[The Born This Way Ball] was announced as one of the biggest musical productions of 2012 in Brazil, but being placed side by side with Madonna, Lady Gaga might end up as one of the biggest fiasco among recent international concerts in the country. Three days before her first concert in Rio de Janeiro (Friday, November 9), Gaga’s slow ticket sales have become a joke on the Internet and her promoters are doing unusual deals to sell them.
Department store Riachuelo, for instance, co-sponsor of the concert along with T4T, is selling tickets on a “buy one, get one free” basis. OBS: they have this deal daily announced in newspapers. Deal-of-the-day websites, such as Peixe Urbano and Groupon offer her tickets for half their face-value.
Such desperate measure to increase the number of people in the audience for her three concerts in the country - Rio de Janeiro (at Parque dos Atletas, Nov. 9), Sao Paulo (at Morumbi Stadium, Nov. 11), and Porto Alegre (at FIERGS parking lot, Nov. 13) - have become a widespread joke on the internet.
Starting last Monday, November 5, Tumblr page Achei Ingresso da Gaga jokes about how easy it is to get a ticket to one of her concerts. The jokes go along the lines “I bought a book at an “old books” bookstore and I won a ticket for her show” or “I bought a scratch-off lottery ticket and I won a ticket for Gaga’s concert”.
According to O Dia (a newspaper from Rio), Gaga’s numbers in Rio de Janeiro are even more worrying. The show will happen at “Cidade do Rock”, a huge venue with capacity to up to 100k people (as it could be seen at the Rock in Rio Festival in 2011). For her concert there, Gaga hasn’t sold 14,000 tickets out of the 86,000 available.
In São Paulo, where the demand was higher, Gaga hasn’t sold over half the total Morumbi Stadium capacity for a show this Sunday, Nov. 11. Only 33k tickets were sold out of the 67k available, according to UOL blog Popoload.
Rolling Stone Brasil contacted T4F, but they said they would not disclose the official number of ticket sales.
The pop singer brings her Born This Way Ball along with the fun and cheesy hardcore band The Darkness and DJ Starlight.
Do I need to point out that everything Rolling Stone magazine published in their article had been said on my blog before?
So bite me, little monsters!
Oh! And by the way, here’s Madonna’s MDNA stage structure being built in Rio de Janeiro for Lady Gaga’s commercially failed concert:
She’s doing everything she can to avoid being bankrupt again, including shamelessly using Madonna’s MDNA stage structure after turning down singing with the Queen of Pop herself.
Flop This Way Ball: Chilean Edition
The Lady Gaga’s concert promoter in Chile T4F - Time For Fun should change its name to T4F - Tickets For Free.
In Chile, things definitely seem to be a major fiasco for Lady Gaga. T4F is not even trying to sell her tickets anymore, they are just giving them away for free.
It’s T4F Tickets For Free, y’all!
All you need to do to get free tickets for Lady Gaga’s concert in Chile is:
1) “Like” T4F Chile’s Facebook page and:
2) Respond the question: “Why do you like Lady Gaga?”
And that’s it. You may win a ticket for her concert.
The interesting thing is that they do not reveal how many free tickets they will be giving away. That means that if Lady Gaga only sells, let’s say, 20% of her stadium capacity, you can expect full house with 80% of the people being there because of free tickets. Fun! Free!
So what are you waiting for?
Log onto T4F Chile and join the promo.
T4F - Time For Fun is a Brazilian entertainment company responsible for promoting concerts, distributing tickets, etc. It is the largest live entertainment company in Latin America and the third largest in the world according to Billboard. T4F won the Top International Promoter at the Billboard Touring Awards 2009. The company is promoting Lady Gaga’s concerts in Brazil, Argentina and Chile.
Thanks madgefan for the heads up.
Seriously…
The City of Rio de Janeiro is giving out 500 pairs of tickets for Lady Gaga’s concert in the city.
That’s right… 1,000 tickets will be given free to 500 hundred people!
It’s on the city’s website, folks. Check it out here.
The local promoters for the Born This Way Ball in Brazil are so desperate to move tickets that they are making deals with everybody and everyone who wants to offer tickets for her show.
This kind of business exchange is very common:
Event promoters donate batches of tickets to a second party, which will use their name/image to promote the event at the same time they plug their name/image to the product. It’s a win-win situation.
In this case:
On one hand, Lady Gaga’s concert gets a little more publicity (at a time her tickets are not selling) with an announcement on the official website of the city of Rio de Janeiro. On the other hand, the city gets more visibility and builds its image as a “partner” of commercial events (such as an international concert being offered by private companies like Riachuelo and satellite TV SKY).
The cheapest and most desperate part of this deal is that regular people cannot even try to win a pair of those tickets:
The city of Rio is only offering them to the city’s public servers.
You have got to be currently working for the city of Rio de Janeiro, or be a retired server of the city to be one of the 500 people getting a pair of those tickets.
Why the heck is this offer being displayed publicly on the city’s official website?
FREE PUBLICITY are the keywords.
In exchange for those batches of free tickets, the city of Rio would openly promote the show on their website for everybody to see, including people from the private sector who live in Rio and pay taxes as everybody else. However, only the city’s servers will be able to get them.
The point I am making is that if this deal wasn’t merely seeking mutual free publicity, this offer would have been made as “internal affairs”, with direct messages to the city’s current and former employees, through the city’s intranet - and not as publicly as it’s happening.
In the meantime, a similar business exchange is happening in Chile.
The poster invites you to “Lady Gaga’s backstage”. The deal is:
“If your daily purchase at the Costanera Center is above $40.000 (~US$84) , you may win 2 tickets to this incredible concert”.
Now you tell me:
Would you go to Lady Gaga’s concert if you had won a free ticket?
Flop This Way Ball: Colombian Edition
El Colombiano, the leading newspaper in the Antioquia in Colombia published yesterday this article regarding the failure of Lady Gaga in Colombia.
Under the headline “The phenomenon Lady Gaga gave no results in show in Bogota”, they report that in Colombia Lady Gaga “has sold less than 50% of the box office”. Her show is in three days, by the way.
They also report the FLOP Lady Gaga’s tour is in other Latin American nations:
“In Costa Rica, where the concert will be held on November 3, she sold just over 21,000 tickets when the capacity of people expected is 38,000”.
Juan Pablo Ospina, the businessman and promoter of the Born This Way Ball in Colombia said: “Lady Gaga was a media boom. Locally, she disappeared last year and can not be compared with the trajectory of other artists such as Madonna or Paul McCartney”.
Ouch!
You know that when the concert promoter does not try to cover up the failure his event is, it is because he really is pissed off for all the money he’s lost investing in it.
Do not forget that the Colombian promoters were already offering FREE TICKETS and giving a $23,500 cash REBATE for those who had already bought her tickets, which had already been cut from $382,000 to $147,500 (a $240,000 discount) - click here to read all about it.
In the meantime, Madonna’s MDNA TOUR stage structure can be seen being built in Colombia, once again, for Lady Gaga’s only concert in the country:
It’s important to remind you that Madonna’s first Colombian show sold out in less than a week, forcing the singer to push back one date in Brazil in order to add a second successful Colombian stadium show.
If you are one of those little monsters who are still in denial and don’t accept the fact that Lady Gaga is using Madonna’s amazing MDNA TOUR stage structure in her flopped Latin American tour, here’s a time-lapse video of Madonna’s MDNA TOUR stage structure being built for her in Florence, Italy.
THE DESPERATE THIS WAY BALL
Today, tickets for Lady Gaga’s concerts in Brazil - which are NOT selling despite their efforts - go on discounted price simultaneously in THREE DIFFERENT coupon sites.
And do not forget the official “BUY ONE TICKET, GET ONE FREE” deal offered by its official sponsor (Riachuelo).
1) 50% Off on “Peixe Urbano”
2) 50% Off on “ClickOn”
3) 50% Off on “Groupon”
4) And the constant deal offered by its sponsor, Riachuelo: “Buy One Ticket, Get One Free”
Find out all about Lady Gaga’s desperate measures to sell tickets in Latin America here.
50% OFF in Brazil
“Peixe Urbano” is a Brazilian company similar to Groupon. And guess who has her tickets sold for half the price today?
Today, the tickets for Lady Gaga’s show in the parking lot of FIERGS, in Porto Alegre, can be bought with a discount of 50%.
This Groupon Peixe Urbano deal will be up until 10.00 pm on Wednesday, October 31st - as you can all check on the countdown clock on the company’s page.
Go ahead, check the deal for yourself, on here.
Here’s what the ad says:
1) The city the concert will happen: Porto Alegre
2) The venue: FIERGS (more precisely, its parking lot)
3) You can use your credit card and pay for your ticket in 10 different payments with no interest.
4) 50% OFF sign
5) It was R$300, now it is R$150 (~US$75).
6) At the time I looked at the page, 21 people had bought their tickets using this coupon.
7) Countdown clock until the end of the 50% Off deal
So besides the buy one ticket, get one free announced by the concert’s official sponsor in Brazil (here), the demand for her tickets are so low that they are also creating sporadic deals with companies similar to Groupon to push some tickets.
What will be the lame excuses little monsters will use this time?
